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Printweek - JICMail scales up Response Rate Tracker

JICMail has scaled up its Response Rate Tracker for 2024, revealing new direct mail and door drop benchmarks from over 2,300 campaigns and 13 contributing organisations – up from six last year. ....

Ian Gibbs , Ginger Black Analytics , Join The Dots , Letterbox Consultancy , Response Rate Tracker , Conexance Choreograph , Specialist Works , Average Order Value , Cost Per Acquisition , Rate Tracker ,

JICMail launches new Response Rate Tracker

JICMail, the joint industry currency for ad mail, has released results from its inaugural Response Rate Tracker research. ....

Ian Gibbs , Join The Dots , Epsilon Abacus , Ginger Black Analytics , Letterbox Consultancy , Response Rate Tracker , Order Value , Cost Per Acquisition , Response Rate ,