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Bridging The Digital Divide: Why 2024 Is the Year of Phygital Fashion

SYKY has hired Nicola Formichetti to help bridge digital and physical fashion, 9dcc has scooped phygital brand of the year and Lacoste has teamed up with DRESSX.

Pudgy Penguins, Diesel Watches, And Build-A-Bear: Dreaming Of A Phygital Holiday Gift

Phygital is the new trend for holiday shopping. With companies like Nike, Diesel, Pudgy Penguins, Build-A-Bear, Frillz, and others adding it to gift lists.

Decrypting The Strategy Behind Dior Men s Connected B33 NFT Sneakers

A limited edition drop of 470 Dior Men’s B33 sneakers come with Digital Twin Collectible NFT, digital certificates of authentication, access to personal secure platform.

Adidas web3 launches virtual gear NFT Collection

Adidas Continues To Prove ‘Impossible Is Nothing’ in Latest Virtual Gear NFT Collection: Carrying the brand’s legacy into its first line of interoperable wearables as the next phase of Adidas's 'Into The Metaverse'.

Lakers Announce 4th Pride Night, But Block Comments On Instagram

The Los Angeles Lakers announced on Wednesday that they will be hosting their fourth Pride Night, and that lots of big-name supporters of the poisonous LGBT agenda will be in attendance.

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