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Just over a year ago, Gerry Kim and Josh Gertzen, the owners of the duo of Frozen Matter ice cream shops in Uptown and Washington Park, purchased Sweet Action, an established Denver brand with its own loyal following at 52 Broadway. While the pandemic postponed Kim and Gertzen s plans for merging the two brands, they ve recently been putting those plans in motion. We spent six months just thinking about what we wanted the future to look like, Gertzen says. But after giving it much thought, the couple made a decision as difficult as it was bold: They re phasing out the name Frozen Matter in favor of Sweet Action. At first, the primary focus was just getting all the stores through the pandemic, Kim adds. March is when we usually get a big upswing coming out of winter, but not last year. Most of our ice cream was being sold in groceries.

United statesWashington parkSan luis valleyLinnea covingtonJosh gertzenSam kopickoChia basingerDanielle liretteGerry kimMark antonationMichael cooperWhole foodsSociety of professional journalist sigma delta chiColorado restaurant associationFrozen matterSweet action