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Germany s IAA auto show to become hybrid virtual/real world event Michael Knauer Munich s trade fair grounds will be the venue for the IAA in September. Organizers of Germany s top auto show, the IAA, plan to stage digital and real world activities as the event continues to struggle to attract foreign automakers amid the COVID-19 pandemic. German automakers Volkswagen Group, BMW and Daimler will take part in the show, which takes place in Munich from Sept. 7 to Sept. 12. Frankfurt was the IAA s host city for almost 70 years but the VDA has picked Munich for this year s event. So far only a handful of non-German automakers, including Ford, Hyundai and Chinese brands, have said they will be present. Other major car companies including Toyota, Renault and Stellantis, which includes PSA Group and its Germany-based Opel brand as well as Fiat Chrysler, have not committed to being present.

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