Germany's IAA auto show to become hybrid virtual/real world event
Michael Knauer
Munich's trade fair grounds will be the venue for the IAA in September.
Organizers of Germany's top auto show, the IAA, plan to stage digital and real world activities as the event continues to struggle to attract foreign automakers amid the COVID-19 pandemic.
German automakers Volkswagen Group, BMW and Daimler will take part in the show, which takes place in Munich from Sept. 7 to Sept. 12.
Frankfurt was the IAA's host city for almost 70 years but the VDA has picked Munich for this year's event.
So far only a handful of non-German automakers, including Ford, Hyundai and Chinese brands, have said they will be present. Other major car companies including Toyota, Renault and Stellantis, which includes PSA Group and its Germany-based Opel brand as well as Fiat Chrysler, have not committed to being present.