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Karen Winterich, the Gerald I. Susman Professor in Sustainability, was recently named president-elect of the American Marketing Association's Academic Council. She is believed to be the first Smeal faculty member recognized with that honor. ....
High prices may not deter wealthy people from buying unsustainable goods instead, they might actually trigger those in the upper class to buy these products, according to Penn State research. ....
Sustainability Leadership Award Speaker Series features Virgin Unite CEO April 19, 2021 UNIVERSITY PARK, Pa. Jean Oelwang, the founding CEO and president of Virgin Unite and a member of the Penn State Smeal College of Business Board of Visitors, will lead a panel discussion in the inaugural Susman Sustainability Leadership Award Speaker Series at noon Wednesday, April 21. The discussion, titled “Collective Courage: A Talk on Changing Business for Good,” will be held virtually via Zoom. Attendees are asked to register online. Oelwang, a 1987 Smeal marketing alumna, is the first recipient of the Gerald I. Susman Sustainability Leadership Award. The award recognizes alumni and friends who demonstrate exceptional leadership in the advancement of sustainable business strategy, management and practice. Recipients achievements should support Smeal’s strategic pillar of accelerating the integration of sustainability in business. ....
Sustainability Leadership Award Speaker Series features Virgin United president April 19, 2021 UNIVERSITY PARK, Pa. Jean Oelwang, the founding CEO and president of Virgin Unite and a member of the Penn State Smeal College of Business Board of Visitors, will lead a panel discussion in the inaugural Susman Sustainability Leadership Award Speaker Series at noon Wednesday, April 21. The discussion, titled “Collective Courage: A Talk on Changing Business for Good,” will be held virtually via Zoom. Attendees are asked to register online. Oelwang, a 1987 Smeal marketing alumna, is the first recipient of the Gerald I. Susman Sustainability Leadership Award. The award recognizes alumni and friends who demonstrate exceptional leadership in the advancement of sustainable business strategy, management and practice. Recipients achievements should support Smeal’s strategic pillar of accelerating the integration of sustainability in business. ....