High prices make wealthy people feel entitled to unsustainab

High prices may not deter wealthy people from buying unsustainable goods — instead, they might actually trigger those in the upper class to buy these products, according to Penn State research.

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Saerom Lee , Geraldi Susman , Karen Winterich , Carolan Institute For Research , Journal Of Marketing Research , University Of Guelph , Penn State , Marketing Research , Carolan Institute ,