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MRC Suspends Accreditation of Nielsen's National Television Service

MRC Suspends Accreditation of Nielsen's National Television Service
tvtechnology.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvtechnology.com Daily Mail and Mail on Sunday newspapers.

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Nielsen MRC accreditation suspended following accusations of underreporting

Nielsen MRC accreditation suspended following accusations of underreporting
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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Realscreen » Archive » Nielsen's National TV and Local Markets services suspended by MRC

Realscreen » Archive » Nielsen's National TV and Local Markets services suspended by MRC
realscreen.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from realscreen.com Daily Mail and Mail on Sunday newspapers.

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As Their Ratings Drop TV Networks Fault Nielsen; Media Researchers Weigh In

As Their Ratings Drop TV Networks Fault Nielsen; Media Researchers Weigh In
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

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White Ops gains MRC accreditation for SIVT solutions

| 28 January 2021
Cybersecurity firm White Ops is claiming to have become the first company to be granted Media Rating Council (MRC) accreditation for end-to-end coverage against Sophisticated Invalid Traffic (SIVT) for desktop, mobile web, mobile in-app and connected TV (CTV).
White Ops verifies digital interactions, working directly with internet platforms, DSPs and exchanges. With White Ops Advertising Integrity, platforms can tap into pre-bid prevention and post-bid detection capabilities to verify the validity of advertising efforts across channels. The White Ops bot mitigation platform uses a multi-layered detection methodology to spot and stop bots and fraud by using technical evidence, continuous adaptation, machine learning and threat intelligence. White Ops says that in most cases it delivers responses to partners in 10 milliseconds or less before a bid is made, saving time and money and ensuring that their advertising inventory can be trusted a ....

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