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Joe Riccitelli, a radio-promotions veteran, with two newly-promoted executives. The label s new heads of promotion are hip-hop and R&B specialist Sam Selolwane, who has worked on campaigns for Chris Brown, SZA, Usher and others, and pop and rock expert Keith Rothschild, who has worked with Brown, Miley Cyrus and Doja Cat. RCA, a Sony-owned label whose market share declined from 6.4% in 2016 to 4.7% last year, has shaken up its leadership over the past month. One reason has to do with radio: As broadcast giants like iHeartMedia have spent the past year laying off staff, centralizing content via syndication and farming out DJs to multiple stations, they re likely to break fewer hits on regional stations. Also, streaming exposure has grown to be almost as influential as radio exposure in recent years. Thus, while radio remains crucial in many genres, including R&B, country and Latin, labels promotions departments are likely to respond by not spending as much time and money persuad

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