Joe Riccitelli, a radio-promotions veteran, with two newly-promoted executives. The label s new heads of promotion are hip-hop and R&B specialist
Sam Selolwane, who has worked on campaigns for Chris Brown, SZA, Usher and others, and pop and rock expert
Keith Rothschild, who has worked with Brown, Miley Cyrus and Doja Cat.
RCA, a Sony-owned label whose market share declined from 6.4% in 2016 to 4.7% last year, has shaken up its leadership over the past month. One reason has to do with radio: As broadcast giants like iHeartMedia have spent the past year laying off staff, centralizing content via syndication and farming out DJs to multiple stations, they re likely to break fewer hits on regional stations. Also, streaming exposure has grown to be almost as influential as radio exposure in recent years. Thus, while radio remains crucial in many genres, including R&B, country and Latin, labels promotions departments are likely to respond by not spending as much time and money persuad
Fleckenstein’s co-president, well-regarded radio promotion veteran
Joe Riccitelli, will leave the company, but will provide transitional services on key projects, according to RCA. Respected veteran
Geo Bivins, RCA s evp/GM, departed at the end of 2020. Mark has demonstrated tremendous growth as an energetic, unstoppable leader whose unbridled enthusiasm and experience will be invaluable in taking our company to exciting new directions, Edge continued. With his deep relationships and decades of success working with legendary, pioneering artists, he is the ideal partner to help move our creative direction in a renewed, expanded way for the future.
Label veteran Pitts, who remains CEO of ByStorm Entertainment, has held a number of executive positions at RCA and played a pivotal role in elevating such artists as The Notorious B.I.G., Usher, Miguel and J. Cole. He signed Chris Brown in 2004, according to the press release issued by RCA, and continues to work with the supersta