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The Role of Content in SVOD Growth

While recent slumps in subscription-driven OTT have convinced many observers that great content and plenty of it simply aren t enough, what can content providers do to reverse that trend by following the numbers and understanding their audiences better? Hub Entertainment Research s Jon Giegengack has the numbers and some strong recommendations in this clip from his presentation at Streaming Media Connect 2023. ....

Stefan Van Engen , Nick Colsey , John Landgraf , Monte Evans , Amagi Paul Brickel , Taylor Sheridan , Jon Giegengack , Hub Entertainment Research , Tv Critics Association , Streaming Media East , For Real This Time , Brand Awareness , Amazon Prime , Paramount Plus , Biggest Reason , Both High Amounts , New Subscriptions , Are Fickle , Especially Younger Ones , Episodic Drops Have Become More Common , Nielsen Data , Different Categories , Also Effective , Driving Interest , New Shows , Generate New Viewers Across All ,

The Role of Content in SVOD Growth

While recent slumps in subscription-driven OTT have convinced many observers that great content and plenty of it simply aren t enough, what can content providers do to reverse that trend by following the numbers and understanding their audiences better? Hub Entertainment Research s Jon Giegengack has the numbers and some strong recommendations in this clip from his presentation at Streaming Media Connect 2023. ....

Jon Giegengack , Tim Siglin , John Landgraf , Taylor Sheridan , Tv Critics Association , Hub Entertainment Research , Streaming Media East , For Real This Time , Brand Awareness , Amazon Prime , Paramount Plus , Biggest Reason , Both High Amounts , New Subscriptions , Are Fickle , Especially Younger Ones , Episodic Drops Have Become More Common , Nielsen Data , Different Categories , Also Effective , Driving Interest , New Shows , Generate New Viewers Across All , Streaming Media Connect , Paul Pastor , Online Video Industry ,