While recent slumps in subscription-driven OTT have convinced many observers that great content and plenty of it simply aren t enough, what can content providers do to reverse that trend by following the numbers and understanding their audiences better? Hub Entertainment Research s Jon Giegengack has the numbers and some strong recommendations in this clip from his presentation at Streaming Media Connect 2023.
While recent slumps in subscription-driven OTT have convinced many observers that great content and plenty of it simply aren t enough, what can content providers do to reverse that trend by following the numbers and understanding their audiences better? Hub Entertainment Research s Jon Giegengack has the numbers and some strong recommendations in this clip from his presentation at Streaming Media Connect 2023.
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