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Broadcast organisations were forced to pivot around streaming and going direct to consumers.
22 Dec, 2020 - 07:57 AM IST     |     By Gargi Sarkar    
KOLKATA: If there s one signal that 2020 strongly gave: it was that consumption of content via streaming, both video and audio, is here to stay. And media and entertainment organisations globally have to pivot around that change in viewing that has taken strong root; that they have to go direct to consumer.
Yes, the doomsayers have for a few years been shouting from the rooftops that the days of TV are numbered, considering the rash of consumers who have cut the cord on cable and satellite TV. Yes, media conglomerates have been pottering around with digital, not fully confident that Netflix’s streaming gambit is the future. But the Covid2019-induced lockdown, which accelerated digital adoption by a few years, not only allowed OTTs to take flight and soar, it also gave linear TV a new lease on life. ....

West Bengal , United States , Kareem Daniel , Jason Kilar , Sunil Rayan , Uday Shankar , Amit Goenka , Ajit Mohan , Punit Goenka , Bob Chapek , Gautam Thakkar , Warner Bros , Zee Entertainment Enterprises Limited , Sony Pictures Networks India , Walt Disney Co , Reed Hastings Led , Amazon Prime Video , Star India , Century Fox , Disney India , Star Sports , Disney Star India , Pictures Networks India , மேற்கு பெங்கல் , ஒன்றுபட்டது மாநிலங்களில் , கரீம் டேனியல் ,