Keung To stars in McDonald s Hong Kong s Big Mac rejuvenation campaign Details 26 February 2021
McDonald s Hong Kong has been partnering with the city s most popular celebrities in recent marketing initiatives. For its latest campaign, the company has tapped singer Keung To to promote the relaunch of the Big Mac.
Developed by DDB Group Hong Kong, the campaign, kicking off with a livestreaming event with Keung today, centres on the new Big Mac that offers slices of bacon. Keung, who has a nickname of Keung B due to his boyish appearance, stars in the TVC as McDonald s Hong Kong hopes to elevate the message of B for Bacon with a catchy chant.
Hong Kong s jokes lose their punchline under national security law
The city s comedy circuit is anxious that unprecedented censorship is on the way
19 December 2020 • 2:48pm
Members of Hong Kong-based comedy group People s Liberation Improv (L-R) Ian Hughes, Chris Coleman, Zak Knudsen (front), Pete Grella, Kay Ross and Christopher Carmon Jr.
Credit: South China Morning Post
In Hong Kong, even comedy is no longer a laughing matter.
After Beijing imposed a draconian national security law in June to quell months of anti-government protests, the city’s comedians have been left questioning if their jokes will land them in jail.
The sweeping law, which can punish vaguely defined national security crimes, including secession, subversion, and colluding with foreign forces, with long sentences or up to life in prison, has unleashed an unprecedented wave of self-censorship in the stand-up scene, admit performers.