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Keung To stars in McDonald s Hong Kong s Big Mac rejuvenation campaign Details 26 February 2021
McDonald s Hong Kong has been partnering with the city s most popular celebrities in recent marketing initiatives. For its latest campaign, the company has tapped singer Keung To to promote the relaunch of the Big Mac.
Developed by DDB Group Hong Kong, the campaign, kicking off with a livestreaming event with Keung today, centres on the new Big Mac that offers slices of bacon. Keung, who has a nickname of Keung B due to his boyish appearance, stars in the TVC as McDonald s Hong Kong hopes to elevate the message of B for Bacon with a catchy chant.