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Why the Epic Rise of Influencers is Leading to Big Business FN Media Group Presents Microsmallcap.com Market Commentary NEW YORK, Dec. 17, 2020 /PRNewswire/ It s no secret that video consumption has taken off in 2020. Daily online content consumption has skyrocketed since the start of the pandemic, doubling on average from 3 hours 17 minutes to 6 hours 59 minutes. The growth of short-form video production and consumption has also caused a shift in the way advertisers do business, offering a lucrative opportunity for influencers of all sizes, the platforms they use and the companies that represent them. Alphabet s (NASDAQ: GOOG) YouTube has seen exponential audience interest growth, leading to a 32% increase in ad revenue. Microblogging network ....