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Novartis debuts hidradenitis suppurativa docuseries at Tribeca Film Festival

Novartis is premiering its docuseries, The Beacons: Illuminating HS Stories, at the 2023 Tribeca Film Festival Thursday afternoon. ....

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MMA Global Names AT&T Chief Marketing & Growth Officer Kellyn Kenny As Board Chair, And Welcomes 17 Marketing Industry Leaders As New Board Members

New York, NY (PRWEB) November 22, 2022 MMA, the global industry non-profit association architecting the future of marketing, today announced new additions ....

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La mayoría de los programas de televisión no logran conectarse con los públicos diversos

La mayoría de los programas de televisión no logran conectarse con los públicos diversos
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Majority of TV Programs Fail to Resonate with Diverse Audiences

Majority of TV Programs Fail to Resonate with Diverse Audiences
New Measurement Tool Puts Diversity & Inclusion in Starring Role Right Before Network Upfronts
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LOS ANGELES, May 13, 2021 /PRNewswire/ A majority of TV shows are not relevant to diverse segments of consumers and are, in fact, mostly inclusive and considerate of White, Non-Hispanic viewers, according to a new study by the Cultural Insights Impact Measure (CIIM™) from the ANA s Alliance for Inclusive and Multicultural Marketing (AIMM) and partner company CIIMatters. The AIMM study coincides with television s annual upfront marketplace.
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Marketers And Programmers Are Seeking Cultural Relevance When Reaching Multicultural And Diverse Groups

As the U.S. becomes more diverse, the Association of National Advertisers (ANA) established an organization that aids marketers & programmers reach their full multicultural growth potential by accurately portraying cultural diversity. ....

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