Majority of TV Programs Fail to Resonate with Diverse Audiences
New Measurement Tool Puts Diversity & Inclusion in Starring Role Right Before Network Upfronts
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LOS ANGELES, May 13, 2021 /PRNewswire/ -- A majority of TV shows are not relevant to diverse segments of consumers and are, in fact, mostly inclusive and considerate of White, Non-Hispanic viewers, according to a new study by the Cultural Insights Impact Measure (CIIM™) from the ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) and partner company CIIMatters. The AIMM study coincides with television's annual upfront marketplace.
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