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Demandbase announces major acquisitions, shifts focus from ABM


Demandbase announces major acquisitions, shifts focus from ABM
InsideView and DemandMatrix will be integrated into a broad B2B go-to-market offering
Kim Davis on May 4, 2021 at 8:31 am
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Veteran ABM vendor Demandbase today announced two major acquisitions, the sales and marketing intelligence platform InsideView and the technographics provider DemandMatrix. This follows its acquisition of ABM orchestration and analytics platform Engagio in June 2020.
With these solutions integrated, the Demandbase One B2B Go-to-Market Suite will have ABM (re-styled as ABX account-based experience) as just one of its components. Having been a leader in ABM, especially for the enterprise, since its founding in 2006, this marks a significant shift in focus for the company. ....

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Demandbase continues to acquire to build a new B2B Marketing Cloud


Demandbase continues to acquire to build a new B2B Marketing Cloud
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The latest moves from Demandbase.
Demandbase announced two new acquisitions today that push the company beyond an Account-Based Marketing (ABM) platform towards a next generation B2B Marketing Cloud - InsideView, a sales and marketing intelligence platform, and DemandMatrix, a provider of technographic data.
According to Gabe Rogol, CEO of Demandbase, the acquisitions of InsideView and DemandMatrix have been in the works for a while, and he sees the company as the first to bring all the pieces of the marketing cloud puzzle together. ....

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