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83 per cent of Indian consumers will abandon Hypocritical Businesses, shows new research by BSI

New Delhi [India], January 31 (ANI/BusinessWire India): Polling of Indian consumers and business leaders reveals that 83 per cent of consumers consider a company's purpose when making a purchasing decision and that 83 per cent will abandon a product or business acting inconsistently with its purpose - a sign that consumers have lost patience with organizations that do not follow the principles of purpose driven organizations. For younger age groups, 77 per cent of 18- to 24-year-olds are actively considering purpose in buying decisions and 78 per cent of that group say they will abandon products or businesses acting inconsistently with their purpose. BSI has now published PAS 808: Purpose-Driven Organizations: Worldviews, Principles and Behaviours. This is the world's first standard offering guidance to organizations globally on what corporate purpose is, what the principles and behaviors of a successful purpose-driven organization are, and how organizations can align their dec ....

United Kingdom , New Delhi , Anne Hayes , Department For Digital , Cambridge Institute For Sustainability Leadership , Management Institute , John Lewis Partnership , Steering Group , B Lab United Kingdom , Businesswire India , Purpose Driven Organizations , Anglian Water , Better Business , Cambridge Institute , Sustainability Leadership , Chartered Management Institute , Future Fit Foundation , Wildlife Trusts , New Delhi India , Anuary 31 Ani Businesswire India Polling Of Indian Consumers And Business Leaders Reveals That 83 Per Cent Considera Company 39s Purpose When Makinga Purchasing Decision Will Abandona Product Or Acting Inconsistently With Its Purposea Sign Have Lost Patience Organizations Do Not Follow The Principles Driven For Younger Age Groups , 7 Per Cent Of 18 To 24 Year Olds Are Actively Considering Purpose In Buying Decisions And 78 That Group Say They Will Abandon Products Or Businesses Acting Inconsistently With Their Bsi Has Now Published Pas 808 Driven Organizations Worldviews , Rinciples And Behaviours This Is The World 39s First Standard Offering Guidance To Organizations Globally On What Corporate Purpose , Hat The Principles And Behaviors Ofa Successful Purpose Driven Organization Are , Nd How Organizations Can Align Their Decision Making With Stated Purpose It Has Been Designed To Help Them Restore , Nd Embed Public Trust That They Genuinely Are Purpose Led And Committed To Do The Right Thing Survey Also Found 92 Per Cent Of All Consumers Willing Spend More With An Organization Keeps Its Stated Yet Poll Indian Business Leaders Shows Only 49 Agree Thata Lack Is Detrimental , Ndicatinga Disconnect Between How Organizations And Consumers View The Importance Of Purpose Most ,

83 Percent of Indian Consumers Will Abandon Hypocritical Businesses, Shows New Research by BSI

Polling of Indian consumers and business leaders reveals that 83% of consumers consider a company’s purpose when making a purchasing decision and that 83% will abandon a product or business acting inconsistently with its purpose – a sign that consumers have lost patience with organizations that do not follow the principles of purpose driven organizations. ....

Anne Hayes , Ypocritical Businesses , Indian Consumers , Business Leaders , Indian Business Leaders , B Lab Uk , Cambridge Institute For Sustainability Leadership , Chartered Management Institute , Future Fit Foundation , John Lewis Partnership , Uk Government , National Standards Body , International Organization For Standardization , International Electrotechnical Commission , European Standards Organizations ,