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83 Percent of Indian Consumers Will Abandon Hypocritical Businesses, Shows New Research by BSI

Polling of Indian consumers and business leaders reveals that 83% of consumers consider a company’s purpose when making a purchasing decision and that 83% will abandon a product or business acting inconsistently with its purpose – a sign that consumers have lost patience with organizations that do not follow the principles of purpose driven organizations. ....

Anne Hayes , Ypocritical Businesses , Indian Consumers , Business Leaders , Indian Business Leaders , B Lab Uk , Cambridge Institute For Sustainability Leadership , Chartered Management Institute , Future Fit Foundation , John Lewis Partnership , Uk Government , National Standards Body , International Organization For Standardization , International Electrotechnical Commission , European Standards Organizations ,