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Ferrara relaunches fruit snack brand to reinvigorate the offering
The company is reintroducing the product under the name Funables and making changes to the ingredients and package design in an effort to boost stagnant sales.
Published May 6, 2021
Permission granted by Ferrara
Ferrara is overhauling its fruit snacks business with a new brand, Funables, that uses higher quality ingredients and redesigned packaging to rejuvenate a category at the manufacturer that was tired and stagnant, according to a top company executive. 
A less publicized part of the acquisition included Kellogg s Fruity Snacks, which was folded into Ferrara, tripling the company s fruit snacks business. While the business was not healthy and posting flat sales, the company was confident it could regain its momentum with the right changes, said Greg Guidotti, general manager for non-chocolate at Ferrara.  ....

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