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Eco-Score’s European expansion: Lidl and Colruyt adopt environmental footprint labelling Eco-Score is a front-of-pack labelling system developed in France to communicate the environmental footprint of food in much the same way Nutri-Score informs consumers about nutrition. Launched at the beginning of this year, recent months have seen some big names in European retail – Colruyt and Lidl – begin trialling the label.
Environmental claims resonate with growing numbers of today’s consumers. According to one recent EU study, 57% of EU consumers are receptive to environmental claims when making purchase decisions.
As a result, ‘green’ labels have multiplied. Ecolabel Index is currently tracking 455 ecolabels worldwide, with over 120 different types in use on food and beverage products.
Where Nutri-Score calculates the nutritional value of a product, a new front-of-pack label in France is measuring the environmental impact of food.
Consumers are increasingly aware that what we eat has an impact on both human and planetary health.
Food production is responsible for a quarter of all greenhouse gas (GHG) emissions. But there is hope: research from WWF and environmental consultancy ECO2 Initiative suggests our individual GHG contribution can be halved by changing our diets.
In France, it appears consumers are not only interested in where their food comes from, but at what time of year it ends up on their plate. A total of 38% say they consider a food’s provenance and whether it is currently in season when making purchase decisions.