Eco-Score’s European expansion: Lidl and Colruyt adopt environmental footprint labelling
Eco-Score is a front-of-pack labelling system developed in France to communicate the environmental footprint of food in much the same way Nutri-Score informs consumers about nutrition. Launched at the beginning of this year, recent months have seen some big names in European retail – Colruyt and Lidl – begin trialling the label.
Environmental claims resonate with growing numbers of today’s consumers. According to one recent EU study, 57% of EU consumers are receptive to environmental claims when making purchase decisions.
As a result, ‘green’ labels have multiplied. Ecolabel Index is currently tracking 455 ecolabels worldwide, with over 120 different types in use on food and beverage products.