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Cadillac Leads Luxury Industry In Shopping Helpfulness Study, EV And Exotic Brands Lag Behind

While exotic dealers neglect their online presence, EV manufacturers neglect their in-person experience ....

Fran Ohagan , Prospect Satisfaction Index , Frano Hagan ,

EV-Only Brands Lag Behind Rival Brands' Customer Service: Survey

Pied Piper's survey of 25 premium brands suggests that EV-only brands Lucid, Polestar, Rivian, and Tesla scored an average of 27% below the industry average. ....

Fran Ohagan , Pied Piper , Pied Piper Prospect Satisfaction Index , Frano Hagan , Automotive News ,

Some Car Dealers Good, Some Not-So-Hot at Handling Internet Leads

Don’t “blow off web customers because you got busy,” advises Pied Piper CEO Fran O’Hagan. ....

Fran Ohagan , Land Rover , Alfa Romeo , Frano Hagan , Lead Effectiveness , Pied Piper ,

Electric Vehicle Car-Shopping Experience Varies by Brand: Pied Piper "Omnichannel PSI® for EVs" Reports Chrysler Brand Ranked #1, Followed by BMW and Mini | Business


MONTEREY, Calif. (BUSINESS WIRE) Jul 12, 2021
Stellantis NV s Chrysler brand ranked highest in the 2021 Pied Piper Omnichannel PSI ® for Electric Vehicles (EVs) Auto Industry Study, which answered the question, “What happens when EV customers shop for a vehicle by first visiting the brand’s website, or a dealership website, and then visiting a dealership in person?” BMW was ranked second of the twenty-one battery electric or plug-in hybrid EV brands evaluated, followed by BMW’s Mini brand.
2021 Pied Piper Omnichannel PSI® for Electric Vehicles (EVs) Auto Industry Study (Graphic: Business Wire)
How customers shop completely changed in the late 2000s with widespread acceptance and use of smart phones. As an example, in 2007, the year the iPhone was introduced, online retailer Amazon did $15 billion in sales. Last year, Amazon’s revenues exceeded $300 billion, and today customers almost always begin their shopping online, even if they event ....

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