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MONTEREY, Calif. (BUSINESS WIRE) Jul 12, 2021
Stellantis NV s Chrysler brand ranked highest in the 2021 Pied Piper Omnichannel PSI ® for Electric Vehicles (EVs) Auto Industry Study, which answered the question, “What happens when EV customers shop for a vehicle by first visiting the brand’s website, or a dealership website, and then visiting a dealership in person?” BMW was ranked second of the twenty-one battery electric or plug-in hybrid EV brands evaluated, followed by BMW’s Mini brand.
2021 Pied Piper Omnichannel PSI® for Electric Vehicles (EVs) Auto Industry Study (Graphic: Business Wire)
How customers shop completely changed in the late 2000s with widespread acceptance and use of smart phones. As an example, in 2007, the year the iPhone was introduced, online retailer Amazon did $15 billion in sales. Last year, Amazon’s revenues exceeded $300 billion, and today customers almost always begin their shopping online, even if they event ....

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