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International skin care major Beiersdorf has developed a method to profile skin based on moisture levels and geographical location, providing an accurate picture of overall skin condition and enabling personalised product recommendations.
International skin care major Beiersdorf has developed a method to profile skin based on moisture levels and geographical location, providing an accurate picture of overall skin condition and enabling personalised product recommendations.
The face care brand Only What s Needed (O.W.N) has been launched as a direct-to-consumer brand online in select European markets and features just four products - a daily cleanser, daily moisturiser, night cleanser and night moisturiser (Image: Beiersdorf) Personal care major Beiersdorf has developed an artificial intelligence (AI) powered personalised vegan face care range that blends formulas based on individual skin needs using a proprietary algorithm and scientific questionnaire.
Launched last week, Beiersdorf’s direct-to-consumer (D2C) subscription face care brand Only What’s Needed O.W.N offered just four products as part of a simple face care routine – a facial cleanser and cream for the day and a facial cleanser and cream for use at night, all vegan-certified and made using as many naturally derived and biodegradable ingredients as possible.