The face care brand Only What s Needed (O.W.N) has been launched as a direct-to-consumer brand online in select European markets and features just four products - a daily cleanser, daily moisturiser, night cleanser and night moisturiser (Image: Beiersdorf) Personal care major Beiersdorf has developed an artificial intelligence (AI) powered personalised vegan face care range that blends formulas based on individual skin needs using a proprietary algorithm and scientific questionnaire.
Launched last week, Beiersdorf’s direct-to-consumer (D2C) subscription face care brand Only What’s Needed O.W.N offered just four products as part of a simple face care routine – a facial cleanser and cream for the day and a facial cleanser and cream for use at night, all vegan-certified and made using as many naturally derived and biodegradable ingredients as possible.