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China 23 mins ago Participants who had signed up in advance received a complimentary cocktail and macarons, sent in the mail ahead of the event, to sip and snack on while watching. The first 50 people who bought a pair of Jimmy Choo shoes during or immediately after the event were told they d receive a personalized fashion sketch as a token of appreciation. There was a separate gift basket and Bloomingdale s gift card giveaway for everyone who watched the livestream until the end. Bloomingdale s has hosted more than 50 shoppable livestreamed events during the Covid pandemic. It s one way it has tried to reach its customers at home, when they haven t been able to visit its brick-and-mortar stores. The streams have ranged from make-up tutorials to cooking lessons to fitness classes to conversations around sustainability in fashion. ....
End of cookies Much of the interest in loyalty is being driven by the transition to a cookie-less future. Brands are seeking out new ways to identify customers in order to know how to market to them through various media channels. One way involves convincing the consumer through a loyalty program to supply their own personal information to the brand directly, with the expectation that the consumer will receive something in return, which can include a more personalized app experience as well as a coupon. “In this digital world where Google has dominated so much of marketing and identity, you have to create alternatives to support the business going forward,” says Wayne Townsend, president of technology at Epsilon, which works on loyalty solutions for brands including AB InBev. ....
Bloomingdale's Revamps Loyalist Program With New Perks For Top Customers forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.