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Warum so viele Automarken Tiere im Logo haben

Logos machen Marken unverkennbar: So gehören die vier Ringe zu Audi, der dreizackige Stern zu Mercedes und die zwei übereinanderliegenden Winkel zu Citroën. Die Autobauer setzen aber längst nicht nur auf geometrische Formen. Viele bedienen sich für ihre Logos bei der Tierwelt. ....

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Ferrari Prancing Foal Logo Is Still a Nod to a World War I Ace Pilot


autoevolution
20 Feb 2021, 10:58 UTC ·
by
Car logos have long become a symbol of status. All carmakers use them, because people and companies have a soft spot for attesting they belong to something greater, but for some, especially the ones in the business of making products for niche segments, these logos are of particular importance.
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Of all the car companies now operating around the world, there is perhaps not one more self-aware than Ferrari. The Italian company has gained a reputation for being unforgiving towards everyone who through thought or action may damage its image. We wonder how would they feel about someone messing around with their precious logo. ....

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Enzo Ferrari: the life of the man who built the brand


Do us a story on Enzo Ferrari,’ they said. Of course, the proposition is quite simple, but how can one adequately address the most significant single motor racing personality of the 20th century in just a few confined magazine pages? The sin will be omission – yet there’s too much to tell to avoid such sin. When the great man died – aged 90 – on August 14, 1988, it was pre-ordained that his passing should be attended by massive media outpourings – obituaries, tributes, potted biographies, the whole effusion of print, film, television and sound tape that today marks the passing of the great and famous. ....

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