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Dive Brief:
In the latest in a flurry of announcements and initiatives since the start of the pandemic, David s Bridal on Tuesday announced the launch of its first Quinceañera label, Fifteen Roses, according to a company press release.
The retailer said it was responding to a void in the market for value-focused Quinceañera apparel by offering an assortment of gowns priced between $399 and $699.
Fifteen Roses, which ranges in sizes from Missy to Plus, is currently available at the retailer s website and select stores. The company may expand the label to the entire chain and add category extensions depending on consumer demand.