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Black wedding dress trend grows during coronavirus pandemic
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David s Bridal expands private label to bridesmaid, lingerie collections
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Dive Brief:
In an ongoing bid to improve its wedding resources and services, David s Bridal is launching its own 24-hour YouTube Live channel to provide wedding planning resources and content, the company announced on Tuesday.
The YouTube Live channel will accept submissions and feature content from couples, photographers and vendors such as The Pros Weddings, George Street Photo & Video, B. Bryant Films and Jake Austin Films, per the announcement.
The retailer plans to continuously update the streaming channel with videos and content that will provide around-the-clock inspiration for viewers.
Dive Insight:
The David s Bridal YouTube channel launch is part of the retailer s overall modernization efforts. As the COVID-19 pandemic put weddings on hold, the company continued to release a range of digital services and perks, including virtual appointments via Zoom, AR and 3D dress shopping, a loyalty program and installment payments with Affirm.
Dive Brief:
In the latest in a flurry of announcements and initiatives since the start of the pandemic, David s Bridal on Tuesday announced the launch of its first Quinceañera label, Fifteen Roses, according to a company press release.
The retailer said it was responding to a void in the market for value-focused Quinceañera apparel by offering an assortment of gowns priced between $399 and $699.
Fifteen Roses, which ranges in sizes from Missy to Plus, is currently available at the retailer s website and select stores. The company may expand the label to the entire chain and add category extensions depending on consumer demand.
David s Bridal says weddings are coming back - now with jumpsuits and short hems
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