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Croma launches full range of Croma Fire TV Edition Smart LED TVs ​ By IANS | Published on ​ Tue, Mar 16 2021 11:18 IST | ​ 22 Views Onida s Fire TV edition.. Image Source: IANS News New Delhi, March 16 : Croma, Indias first omni-channel electronics retailer from the Tata Group on Tuesday announced its partnership with Amazon to launch Croma Fire TV Edition Smart LED TVs, a new range of smart TVs, for customers in India. Through this strategic partnership, the brand aims to offer a more intuitive, simple, and customized experience that will take TV viewing to a whole new level. The proliferation in OTT apps, and the consequent fragmentation in viewership is creating a demand for a more seamless browsing experience. The Alexa voice search and the intuitive soft-touch remote control supported by the Fire TV OS offers a different and to my mind, better browsing experience than other Smart TVs, Ritesh Ghosal, CMO, Croma said in a statement.

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