IRIS.TV, the content data platform, has partnered with GroupM, WPP’s media investment group, to leverage the IRIS ID as the primary method for accessing video
IRIS TV Strengthens Leadership Team tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.
Broadcasters are watching digital and trying to bring the best of digital ad tech into their broadcast environment-even if that broadcast environment is on CTV. While it is becoming more and more confusing to differentiate between broadcast and streaming, one thing that s clear is that digital-and the ad tech supporting it-are responsible for the success of one of streaming s standard business models.