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Consumers Pay 4X More Attention to CTV Ads When They Are Contextually Targeted with Artificial Intelligence

Consumers Pay 4X More Attention to CTV Ads When They Are Contextually Targeted with Artificial Intelligence
tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.

Matt duffyRohan castelinoMike renfroAmit nigamAlliance for contextual advertisingAlliance for videoAgency partnerships at silverpushMore attentionThey are contextually targetedStudy conductedVideo level contextual advertising foundViewers presentedContextually relevant ads haveHigher brand recallVideo level contextual advertisingArtificial intelligence

Study: AI Contextual Targeting Boosts Consumers Ad Recall by 4X

Consumers pay 4X more attention to CTV ads when they are contextually targeted with AI according to a new AVCA study

Matt duffyRohan castelinoMike renfroAmit nigamAlliance for videoVideo level contextual advertisingArtificial intelligenceViewer attentionBrand metrics

IRIS TV Strengthens Leadership Team

IRIS TV Strengthens Leadership Team
tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.

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