As connected TV penetration grows in India, OTT platforms are beginning to deepen focus on more wholesome, inclusive stories that can be watched by all demographics versus the bold, edgy content that the medium was known for in its initial days.
Rising content costs and focus on balance sheet impact the share of revenue from digital rights in India s media and entertainment companies. According to FICCI-EY, revenue from selling content to OTT platforms accounted for 17.7% of total revenue in 2023 compared to 48.6% in 2020.
According to a FICCI-EY report, the digital ad spend by SMBs in India is expected to double from around 18,000 crore in 2022 to 36,000 crore in 5 years. In FY23, Amazon India grew ad revenue by 29% to 5,380 crore.
Best Media Info: The Indian M&E sector continued its strong growth trajectory and grew by INR 348 billion (19.9%) to reach INR 2.1 trillion (US$26.2 billion) in 2022, 10% above its pre-pandemic 2019 levels| Advertising News
Target is to develop more than 4,372 cities as smart cities: Housing Secy DS Mishra
Learning of one city chosen under 100 smart cities should be spread to other cities so that it becomes a light house
Stating that the smart cities concept does not have a single dimension of focusing on just big or small cities, Durga Shanker Mishra, Secretary, Ministry of Housing and Urban Affairs, has said that the target is to develop more than 4,372 cities as smart cities.
“Our target is to develop our 4,372 cities, along with other cities, as smart cities. To make this happen, cities should use their land, resources, local people, and skills to move on different path,” he said at the virtual 4