M&E consolidation is inevitable, with broadcasting rights and streaming costs escalating. India s cinema-hungry audience has also returned to theatres, creating space for bigger-budget movies alongside a growing funnel of less expensive OTT content. Indian telcos have been asking for a share of OTT content revenue generated on investments they have made in buying spectrum and rolling out cellular networks. With online gaming the fastest-growing segment, Hollywood would be better placed to crack the India market before Big Tech drives a deeper wedge in user engagement.
Best Media Info: The finalised guidelines also state that junk food, including chips, carbonated beverages and other snacks and drinks, shall not be advertised during a programme meant for children or on a channel mea| Television News
Best Media Info: The Indian M&E sector continued its strong growth trajectory and grew by INR 348 billion (19.9%) to reach INR 2.1 trillion (US$26.2 billion) in 2022, 10% above its pre-pandemic 2019 levels| Advertising News
Best Media Info: According to the BCG report, OTT will rise fastest to the television’s level while digital advertising will grow 2.6X. Print share will reduce to half of what it is today| OTT News
Best Media Info: The Secretary, Ministry of Information and Broadcasting, interacted with stakeholders from the film industry, and discussed strategies for unleashing the M&E sector’s potentialvvvvvvvvv| Television News