From Dusshera to Dashain, Nepal's vibrant festive season unfolds, revealing a diverse cultural tapestry. Marketer Ujaya Shakya reveals how brands can gain a winning edge.
While a number of advertisers had already increased their spends in H1 of 2023, the second half of the year that brings in festivities along with cricket frenzy, is going to provide momentum to adex.
Real-life couple and brand endorsers, Mira and Shahid Kapoor, say it's better to celebrate festivals with the people, not before touting the TV's features.