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Instep Today Sun, 01, 21 The ongoing coronavirus crises has left fashion, amongst other affected industries, in desperate need of a reboot. There is need for mindfulness and renewed sense of responsibility. There is need for change, a new modus operandi conceived as a result of the shifts witnessed in sales patterns, consumer behaviour and disrupted supply chains. Things do not stand as steady as they did in 2019 and one isn’t just referring to the 12 percent decrease in global demand for high heeled shoes. Are we sending fashion weeks out? Fashion Weeks are the first and most obviously affected events, even in Pakistan. For over ten years, Pakistan’s two fashion councils – Pakistan Fashion Design Council (Lahore) and Fashion Pakistan (Karachi) – had been organizing and hosting biannual events regularly. Divided between spring/summer and winter/festive instalments, these fashion weeks had become a customary part of the fashion calendar, feeding into month ....
January 17, 2021 Looking at challenges the fashion industry will probably face and possible opportunities that will arise in the aftermath of the Covid-19 pandemic. Couture house Elan was one of the first fashion brands to hosts an exclusive solo show in Karachi last October, and it set the trend for a very good idea of small and safe shows. The ongoing coronavirus crises has left fashion, amongst other affected industries, in desperate need of a reboot. There is need for mindfulness and renewed sense of responsibility. There is need for change, a new modus operandi conceived as a result of the shifts witnessed in sales patterns, consumer behaviour and disrupted supply chains. Things do not stand as steady as they did in 2019 and one isn’t just referring to the 12 percent decrease in global demand for high heeled shoes. ....