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Block printing in the subcontinent originally has its roots in the Indus Valley civilisation, where the famous Sindhi ajrak was also handcrafted and dyed. While the essence of this technique is over 4000 years old, with time the process has evolved. ....
January 17, 2021 Looking at challenges the fashion industry will probably face and possible opportunities that will arise in the aftermath of the Covid-19 pandemic. Couture house Elan was one of the first fashion brands to hosts an exclusive solo show in Karachi last October, and it set the trend for a very good idea of small and safe shows. The ongoing coronavirus crises has left fashion, amongst other affected industries, in desperate need of a reboot. There is need for mindfulness and renewed sense of responsibility. There is need for change, a new modus operandi conceived as a result of the shifts witnessed in sales patterns, consumer behaviour and disrupted supply chains. Things do not stand as steady as they did in 2019 and one isn’t just referring to the 12 percent decrease in global demand for high heeled shoes. ....