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2024 predictions from MM+M Agency 100 honorees

We asked you to share some thoughts on what the year ahead will bring for the medical marketing business, and you responded in a big way. ....

United States , Josh Righter , Jay Carter , Megan Hall , Italia Marr , Michelle Strier , Frank Burrell , Terttu Haring , James Talerico , Pilar Belhumeur , Kristin Cahill , Tim Arendt , Matthew Durham , Nancy Partington , Cara Levinson , Amy Hutnik , Jeremy Howell , Tiktok Gen , Carlos Dorenbaum , Kelsey Weston , Susan Stipa , Claire Gillis , Gil Bashe , Jay Bolling , Sarah Alwardt , Angela Williams ,

Eversana snaps up Italian innovation consultancy Healthware Group

Healthware Group will integrate into Eversana Intouch in an acquisition that builds upon years of partnership between the two agencies. ....

Jim Lang , Roberto Ascione , Faruk Capan , Healthware Group , M Agency , Frontiers Health , Italy Based Healthware Group , Eversana Intouch , Ryan Sparks ,

EVERSANA Expands Global Commercialisation Capabilities and Strengthens Agency Network with Healthware Group Acquisition

/PRNewswire/ EVERSANA, a leading provider of global commercial services to the life sciences industry, today announced the acquisition of Healthware Group,. ....

Eteläuomen Läi , United Kingdom , United States , New York , City Of , Jim Lang , Faruk Capan , Asia Pacific , Roberto Ascione , Matt Braun , Antonietta Pannella , Healthware Group , Healthware Global Network , Corporate Communications , Intouch Group , Frontiers Health , Marketing Communications , Chief Innovation Officer ,

An AI reality check

Falsehoods and exaggerations about AI continue to vex marketers not yet well-versed in the technology. Here’s a breakdown of myth and reality. ....

United States , Mark Bard , Hanssen Li , Jason Carmel , Wunderman Thompson , Faruk Capan , Ryan Bearbower , Eric Topol , Dania Alarcon , Romain Bogaerts , Elon Musk , Wunderman Thompson Health , Stanford University , Digital Health Coalition , National Bureau Of Economic Research , Emory University , Republican National Committee , American Society Of Clinical Oncologists , Eversana Intouch , Deep Medicine , Digital Health , Licensing Exam , National Bureau , Economic Research , Google Scholar , Under Armour ,

Eversana debuts 'operating system' for targeting HCPs, patients

Four years in the making, the Eversana tool is designed to orchestrate touchpoints for brands while reducing marketing waste. ....

Faruk Capan , Aaron Uydess , Intouch Solutions , Orchestration Engine , Eversana Intouch ,