Simba Corp, Mahindra eye farmers in new tractor deal businessdailyafrica.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessdailyafrica.com Daily Mail and Mail on Sunday newspapers.
Mahindra Tractors, part of the Farm Equipment Sector at Mahindra & Mahindra Ltd. (M&M), introduced "OJA" as the new brand name for its new future-ready range of tractors from its most ambitious global tractor program, K2. The name “OJA” is derived from the Sanskrit word “Ojas” which symbolizes Vitality, Energy & Strength.
Mahindra s global tractor program, codenamed K2, will be launched under the brand name OJA webwire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from webwire.com Daily Mail and Mail on Sunday newspapers.
The Mahindra OJA will have four sub-tractor platforms the Sub Compact, Compact, Small Utility and Large Utility tractor categories, covering 40 models across various multiple HP points.