Tractors sales rose nearly 48 per cent in January 2021 to 87,579 units, including 9,234 which were exported, from 59,367 units in January 2020. Month on month, sales increased after two months of fall. Demand was driven by expansion in rabi acreage, high reservoir levels and higher liquidity in the hands of farmers, among others. While every segment of the auto sector felt the pressure due to the Coronavirus (Covid-19) pandemic, the tractor segment was the first one to revive and it continues to be the fastest growing in the auto segment. According to the Federation of Automobile Dealers Associations, retail numbers for the month of January inicated that the only segment which was in green (11.14% growth) was tractors, while other segments were in red.