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Snap Warns It Will Miss Q2 Targets; Meta Releases Political Ad Targeting Data

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh, Snap Snap warned investors this week that it will miss its one-month-old revenue target, tumbling shares by more than 40% in what may be a harbinger for the industry, CNBC reports.  “Since we issued guidance on April 21, 2022, the macroeconomic environment has. Continue reading » ....

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Meta Sheds Light on Political Ad Targeting

Meta has shared its plans to make political ad targeting data available through its Ad Library and Facebook Open Research and Transparency project. The process would entail updates to both platforms. ....

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