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Instagram Lite India: Instagram Lite testing extended to India

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Instagram said there was research conducted in India earlier this year to ascertain the attractiveness and comprehension of new products, and one barrier that was observed was the compromised internet experience , because of low memory phones and heavy apps.
The company said India is primarily a test country for Instagram Lite, which is made for Android. The experience is similar to the core Instagram app, though there are some features that are not currently supported such as Reels, Shopping and IGTV, the company said.
The app will be available in Bangla, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu. ....

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Instagram Lite is back in spotlight as Instagram looks to gain valuable insights from India before global rollout

Instagram Lite is back in spotlight as Instagram looks to gain valuable insights from India before global rollout
financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.

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WhatsApp unveils 'four-pillar strategy' for India- Business News

WhatsApp unveils four-pillar strategy for India
The strategy involves growing small business ecosystems; provisioning easy access to businesses; growing the volume of digital payments; and investments to drive social impact, along with other partners
BusinessToday.In | December 16, 2020 | Updated 17:40 IST
WhatsApp has come out with a four-pillar strategy for India. Abhijit Bose, Head (India), WhatsApp, came out with India-centric four-pillar strategy during Facebook Fuel for India event today.
The strategy involves growing small business ecosystems; provisioning easy access to businesses; growing the volume of digital payments; and investments to drive social impact, along with other partners.
Grow small and micro business ecosystem: WhatsApp plans to continue innovating and bringing-in new features to the WhatsApp Business application, which will directly cater to enable small businesses and kiranas to build better efficiencies. ....

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WhatsApp to help users in India buy 'sachet-sized' health insurance by year-end

NEW DELHI : WhatsApp on Wednesday said it expects to facilitate the purchase of “affordable sachet-sized” health insurance through its platform by the end of the year as part of its efforts to provide users in India with greater access to financial solutions.
The Facebook-owned company noted that its ‘Payments’ feature is now available to users across the country (currently up to 20 million users) with support from banking partners – State Bank of India, HDFC, ICICI and Axis Bank.
“WhatsApp is deeply committed to India with over 400 million active users, this is our largest market. Our primary focus will always be to provide the most simple, reliable, private and secure experience for people to connect with each other. However, in India we are also building on four other pillars,” WhatsApp India Head Abhijit Bose said at the Facebook Fuel for India 2020 event. ....

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Instagram Lite Launched as Low Data App for Slow Networks, Only 2MB in Size

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Instagram Lite Launched as Low Data App for Slow Networks, Only 2MB in Size
Instagram Lite is already available on the Google Play Store, and any user can download the app and use it.
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Instagram has announced the launch of Instagram Lite, the company’s low data version of the social media app. Instagram Lite is already live on Google Play Store, and is not restricted to only low power devices. The app can be downloaded from the standard Play Store, and is only 2MB in size. Like any ‘lite’ version of any app, Instagram Lite is clearly focused on giving low data, slow network and basic smartphone users an easy way to access Instagram on their devices. The app interfaces looks similar to an older version of the full-scale Instagram app. ....

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