The Deluxe brings bacon, pepper jack cheese and a buttermilk herb mayo. Matthew Schniper
I love that Birdcall opened directly across the street from a Chick-fil-A in northeast Colorado Springs. Itâs a âcluck youâ throwing down of the gauntlet: Weâre coming for your market share, even if just in this one neighborhood, for now. (Oh, and our food tastes better.)Â
Realistically, Chick-fil-A will be just fine, much as they weathered backlash from the LGBTQ community for past donation practices. But symbolically, Birdcall can at least achieve better-than status and find its niche of patrons willing to spend a few more bucks for superior products in an elevated fast-food setting. And tangibly, the growing chain can show the way forward as a social-impact business for new generations of eaters who do give many shits about whatâs in their food and what impacts that has on their health and the planet. Â