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Why I decided to be a chief revenue officer The following is a guest post from Eric Sager, chief revenue officer of invoice factoring and business line of credit provider BlueVine. In early 2016, I met with an entrepreneur named Eyal Lifshiftz, who had led his company BlueVine to become one of the fastest growing fintech startups in the country. Over dinner in Palo Alto, we talked about his vision for BlueVine and of the need to ensure customers have a consistently amazing experience at every stage of their relationship with the company. We agreed that such a need can be addressed by creating a new executive position: chief revenue officer. Eventually, Eyal asked if I would consider taking on that role at BlueVine. ....