"Findings offer an improved measure of gender norms in Nepal and provide evidence that gender norms are critical for agency and reproductive health outcomes." As gender equality gains recognition as a public health priority, more studies seek to measure gender norms as an important outcome, as well as a barrier to or facilitator of behaviour change
".findings show that a social norms-based intervention can be successful in increasing IFA [iron folic acid] use." The theory of normative social behaviour (TNSB) highlights the role social norms can play in influencing health behaviours and the circumstances under which they may do so.