How Does a Social Norms-Based Intervention Affect Behaviour Change? Interim Findings from a Cluster Randomised Controlled Trial in Odisha, India

"...findings show that a social norms-based intervention can be successful in increasing IFA [iron folic acid] use..." The theory of normative social behaviour (TNSB) highlights the role social norms can play in influencing health behaviours and the circumstances under which they may do so.

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