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22squared hires Christine Prins as CMO

Former Saatchi & Saatchi New York Chief Marketing Officer transforms head marketing and growth role for independent creative company. ....

Erica Hoholick , Christine Prins , Saatchi New York , New York Based , Chief Growth Officer ,

22Squared Grows into Portfolio Structure, Introduces Guided By Good and Sister Companies


22Squared Grows into Portfolio Structure, Introduces Guided By Good and Sister Companies
22Squared Grows into Portfolio Structure, Introduces Guided By Good and Sister Companies
22Squared has always existed as a fiercely independent advertising & media agency, dedicated to growing brands impact & relevance in the market with a century of success. Today they launch Guided by Good, a parent company with a portfolio of sister companies dedicated to changing the worlds understanding of advertising.
In the last 35 years, consumer faith in advertising has declined by more than half. Advertising professionals have also lost faith in agencies because people are treated as commodities, instead of the heart and soul of the industry. Clients are increasingly frustrated by disparate holding company agendas, a lack of senior attention, and failure of traditional agencies to respond to the evolving business landscape. ....

Brandon Murphy , Richard Ward , Genna Franconi , Chris Prouty , Matt Orourke , Sanders Hearne , Erica Hoholick , School We , Buffalo Wild Wings , Guided By Good , Trade School , Chief Client Officer Erica Hoholick , Chief Creative Officer Matt , Chief Strategy Officer Brandon Murphy , Chief Client , Home Depot , Chief Strategy , Good Guided By , Columbia Care , Publix Super Markets , Southeast Toyota , Water Street Tampa , Chatter Republic , பிராண்டன் மர்பி , ரிச்சர்ட் வார்டு , கிறிஸ் ப்ரௌடி ,